Benefits of Social Media Marketing
Social media marketing has widely revolutionised the way in which businesses engage and market to their customers. According to Hubspot, 92% of marketers back in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. According to Social Media Examiner, 97% of marketers are currently participating in social media in 2017.
Social media has taken the World by storm causing a major shift from traditional marketing efforts to digital marketing efforts which are far more effective, backed up by detailed analytics and insights.
Why use Social media to market your business ??
Increase brand recognition: Social media platforms are communication channels where your customers are actively, looking to find information about brands they are interested in. Harnessing social media networks is the most effective way in which to make consumers aware of your product offerings. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
More opportunities to convert: Every post your business carries out on social media is an opportunity to convert a viewer into a customer. This is why it is essential to post engaging content to continually engage with viewers rather than discouraging them from viewing your content. 76% of people use their Facebook feed to find interesting content(HubSpot, 2016). With so many other competitors using social media channels to engage with consumers it is important to ensure you stand out amongst competitors with more compelling content.
Richer Customer experiences: Social media, at its core, is a communication channel just like email or phone calls. Every interaction you have with consumers on social media is an opportunity to publicly demonstrate your excellent customer service and enhance your relationship with your customers, while also opening up opportunities to gain new customers.
Improved SEO ranking: It’s no longer enough to regularly update your blog, ensure optimised title tags and meta descriptions, and have links connecting back to your site. Search engines such as Google, Bing and Yahoo are taking into consideration social media presence as a significant ranking factor. The more visible content online representing your brand the higher your SEO rankings will be.
Improved Consumer insights: Social media not only acts as a channel where you can communicate with consumers, social media networks are also a great source of valuable information on your consumers, such as their interests and purchasing decisions. Such valuable information will allow your marketing team to created more specific advertisements in order to increase engagement with customers, leading to more opportunities to make a sale.