5 reasons why you should use video to promote your business



– Video increases sales

– Video can explain everything

– Higher retention rates

– Video provides a great return on investment

– Video builds trust

– Social media platforms love video

– Video appeals to mobile users

– Increased engagement



  1. Video increases sales


Why do you spend money on marketing your business? that’s right in the hope of increasing sales. Well video converts more customers than any other content, with research stating that 71% of marketers say video conversion rates outperform any other content.


  1. Video can explain everything


Video has been proven the best method by which to educate your viewer on a new product or service. 98% of consumers say they have watched an explainer video to learn more about a product or service. Over 45% of businesses who use video marketing said they have inserted a video onto their website home page in order to increase engagement. 85% of these businesses using video marketing said their home page explainer video was very effective.


  1. Higher Retention rates


Recent research states that 65% of viewers consume more than ¾ of video content, which is far more than other forms of content. Are you looking to share a message?? Here at happidigital we encourage our customers to use video over all other content forms in order to showcase new products/services or educate your customers on your business.


  1. Video provides a great return on investment


Video marketing can be seen as a very time consuming and costly task to get involved in, however do not overlook it as it pays off big time. Businesses are seen to be moving more and more towards video with a noticeable return on investment from such promotional videos.

Creating video’s used to take months and significant investment, however the production of great video content now has become much more affordable, due to new editing technologies on the market.


Here at happidigital we offer video marketing services at very affordable prices. If you have any questions we would be more than happi to answer them.


  1. Video builds trust


Without trust why would a customer buy from you?? Building trust with your customers should be one of your main priorities. Video is the most powerful way to evoke emotion online with your viewers. It trumps all other forms of content offering a number of attributes not available from standard content forms such as tone of voice, face expressions, sound or music, to name a few.


  1. Social media platforms love video’s


Social media platforms are very attracted to video content and have updated their algorithms to push video content in front of more viewers than any other form of content. According to Moovly you are 54 times more likely to show up first on Google if you have a video embedded on your homepage.


Platforms such as Facebook are investing heavily in order to support video, this is evident with the auto-play function and the recent introduction of 4K, which is now evident on their videos in order to increase engagement with their users.


  1. Video’s appeal to mobile users


90% of consumers watch videos on their mobile devices. According to YouTube mobile video consumption rises 100% year on year. Since people like to watch videos on the go, and a the number of smartphone users are increasing, your video audience keeps getting larger and larger.


  1. Increased Engagement


Visual content is the key to great engagement. With this in mind over, when you are posting on your social channels think video. Audiences are 10 times more likely to engage, share or comment on a video over any other content they see.


Another added value with Video is that it can be analysed and can identify the number of seconds a viewer has engaged along with many other metrics which allow marketers and business owners to gain valuable insights into the success of the video campaign.



If you have any queries about Video Marketing or any of our other services be sure to get in touch, we would love to hear from you..